Visual language

Our brand identity communicates clearly, activates sustainable behaviour, and is joyful.

Rules for good design

Our designs are understandable for everyone.



Our design is sophisticated: we have put thought into it
and don’t just make up a new rule on the spot.



Our design is consistent. We stick to our agreed upon rules.



Our illustrations and icons carry meaning. We don’t use
them to fill the space, but to echo the meaning of our
content or to expand on it.



Don’t overuse visuals, copy, and motion in animation
to tell the story.



Color combinations are designed with the right contrast
and hierachy to suit the message.



The way we present data (e.g. in graphs) is to the point,
simplified, and beautiful.


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