We did not just choose “visualizing energy and sustainability data” as a USP because it sounds good. (Although it did make the decision easier!)
We mainly chose it because we think good visualizations work. They help us make a point. Good visualisations make all the difference in explaining stuff.
Our illustrations are the grown-up version of our icons. They’re what happens when you raise them properly and give them lots of vegetables. Because they are so closely related to our icons, it only makes sense that they use the same strong visual language.